ROGER DUBUIS, DUBAI
Art meets Hyper Horology
In a world where exuberance rules and creativity reigns supreme, Serial Innovator, Roger Dubuis, known for pushing the boundaries of watchmaking, has extended the boldness of its flagship boutique in The Dubai Mall with a contemporary art exhibition by Sharjah based artist, Mouteea Murad.
The result of a collaboration with leading international arts organization, Ayyam Gallery, the works of art by Murad draw inspiration from geometric forms that perfectly reflect elements of the luxury watchmaker’s avant-garde spirit, disruptive attitude and Expressive Singularity.
From the simply inventive to the incredible
Inviting clients on a spectacular journey through its 200m² interior, the boutique includes a fractal wall with a jagged depth and gravity window showcasing a watch that appears to be floating on air. Matching Roger Dubuis’ savoir-faire, all areas within the store – including the private lounge and experiential gallery showcasing the artworks - are characterised by the duality and disruptive nature that is an integral part of the brand’s bold DNA. Visitors who dare are invited to see and feel exactly why Roger Dubuis is unquestionably the most exciting way to experience hyper horology in all its extravagance.
Art works will be on display at the Roger Dubuis boutique, located on the ground floor of The Dubai Mall, a short walk from the Grand Atrium.
About Roger Dubuis
The rush of adrenalin, a pounding heart, the sure and certain knowledge that something is about to happen: ENTER THE FUTURE OF HYPER HOROLOGY. Impertinent, excessive, incisive, uncompromising, and slightly mad, this is Roger Dubuis. The brainchild of two daringly disruptive visionaries, Roger Dubuis has been all about mindset since 1995. Solidly sustained by an integrated Manufacture, an innovative spirit, a flagrant disregard for convention and irrepressible daring are the cornerstones of its bold attitude. The lifeblood of its non-conformist and unmistakably contemporary timepieces, headlined by the iconic Excalibur collection. That’s what Roger Dubuis is all about! Laugh, scream, roar, and above all, create… for an exclusive tribe that believes in the value of living larger than life at every turn. No rules, our game. Inspired by other cutting-edge industries and out-of-the-box designs, boundary-pushing technical sophistication combines with an inbred love of extravagance to prove, time and time again, that Roger Dubuis is unquestionably the most exciting way to experience Hyper Horology. Make every second of your life epic.